Our Story
Meet Shawanda Holsey
I’ve always believed that every event tells a story—and I’ve spent my career making sure that story is unforgettable. What began as a love for design and celebration has evolved into a full-service event planning business rooted in excellence, creativity, and intention.
My background includes years of experience with ESPN Events, producing VIP activations and large-scale sporting events, especially in partnership with HBCUs—work I’m deeply proud of. That foundation shaped how I lead today: with precision, purpose, and a deep respect for every moment.
As the founder of Lovely Events Group, I bring both corporate event expertise and creative vision to the table—transforming ideas into impactful, elevated experiences.
Built with Intention, Led with Heart
Rooted in purpose and built with intention, this business was born from a deep love for creating moments that matter. My journey—from producing VIP sporting events to curating milestone celebrations—has shaped a planning style that blends strategy with heart.
At Lovely Events Group, we specialize in sports activations, corporate events, weddings, and private celebrations—executed with precision, creativity, and care. Whether it's a boardroom or a ballroom, we craft experiences that leave a lasting impact.
As Maya Angelou said, “People will never forget how you made them feel.”
That’s the energy we bring to every event.